Mrs. Michelle Chong has been the president of the Jamaica Exporters Association since March 2016. The CEO and co-founder of Honey Bun (1982) Limited and has 34 years of experience in manufacturing, and more than a decade of export experience. Mrs. Chong views brand Jamaica as a potential power house in the global market, and is a proponent of the idea that Jamaica can take advantage of the window of opportunity it is currently being afforded, by innovating and taking a proactive “can do” approach.
Mrs. Chong is a graduate of York University of Toronto, Canada, where she gained a Bachelor of Arts degree. She is also trained as a certified HACCP consultant through BRI International, Canada and the Bureau of Standards Jamaica. Michelle has been the major strategic force behind Honey Bun since its acquisition.
Mrs. Chong’s strengths include finding opportunities in challenges, strategic planning, team building and process engineering systems that create value and add consistency to manufacturing. Her passion for development of human resources has created a unique and dynamic culture that continues to be one of Honey Bun’s key competitive features.